There are several characteristics of the memory process: rate of memorization of the new information; rate of recalling the information memorized; and the rate of forgetting information. The objective of Brainapps is not to make forgetting faster, but to slow this process down. Moreover, memorization and recalling will become swifter and more accurate.
Somebody may need just one time to read a book to pass the exam, having told it flawlessly; and somebody has to cram the information for several days, and it will finally traitorously elude in a couple of days after the exam. And what about the face of the person, who you acquainted with just yesterday, but now, you absolutely cannot recall it? Developing memory rate continuously, you will recall and memorize by far easier.
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