- Investing in Sales Leadership Skills: A Study by BrainApps Labs
- Revolutionary Impact of Online Coaching on Sales Teams
- Improvement in Sales Performance
- Higher Level of Engagement
- Valuable Use of Time
- How Online Courses Help Sales Managers Improve Personal Effectiveness
- Improved Personal Effectiveness
- Improved Ability to Coach Others
Investing in Sales Leadership Skills: A Study by BrainApps Labs
When it comes to the success of a business, Sales organizations play a huge role. CEOs understand this, which is why many invest in training for their salesforce, especially during times of normalcy. But with the unprecedented disruptions of the past year, it has become even more critical to help sales teams adjust to the “new normal.” Agility, navigating uncertainty, innovation, and resilience are just some of the skills that have become increasingly important for sales teams.
However, investing in sales training and enablement is not enough. To sustain performance through massive change, it is essential to invest in sales Leadership and build the human capabilities necessary for success. BrainApps Labs conducted a study to find out the value of investing in sales leadership skills for the bottom line.
In 2020, a publicly-traded global technology company with over 1 billion dollars in annual revenue engaged BrainApps Labs to improve the leadership capabilities of their first-line sales managers and increase overall sales performance. The investment in online coaching began in the third week of March, coinciding with the World Health Organization’s declaration of the COVID-19 pandemic – the start of a period of unprecedented challenge, change, and stress for businesses and sales organizations worldwide.
The study involved 100 senior and director-level sales managers who received unlimited online coaching, while 58 sales managers did not. On average, the sales managers had 5.5 direct reports, and both groups were equal in tenure. After eight months of online coaching, the data was examined.
The results showed that investing in sales leadership skills had a significant impact on the bottom line. The sales managers who received online coaching reported a 10% increase in overall sales performance compared to the group that did not receive coaching. Additionally, they saw a 27% increase in their ability to lead and coach their teams effectively.
In conclusion, investing in sales leadership skills is essential for businesses that want to sustain performance through massive change. This study by BrainApps Labs shows that online coaching for sales managers can have a significant impact on sales performance and leadership capabilities.
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Revolutionary Impact of Online Coaching on Sales Teams
If you are looking to take your career to new heights, consider adding online coaching to your arsenal. Here’s why:
Improvement in Sales Performance
According to the data, sales teams led by online coached managers have outperformed those without coaching:
- The coached teams showed an 11% improvement in goal attainment relative to the same quarter of the prior year, while non-coached leaders saw a 13% decline.
- Coached sales managers saw a 20% increase in the value of their opportunities while the non-coached group saw a decrease in the value of their opportunities.
- Coached sales managers saw a 60% increase in the number of their team members achieving individual quotas, a shift not noticed among the non-coached group.
The above statistics shows a holistic shift towards greater salesperson quota achievement for online coached teams compared to non-coached ones.
Higher Level of Engagement
The online coached group has a high level of engagement in coaching as evidenced by:
- Over 1200 sessions completed, equating to about 10 hours per manager on average – 50% more time is spent on online coaching compared to other populations.
Valuable Use of Time
Sales managers attribute their success to online coaching with 100% of the sessions being reported as valuable use of their time across the totality of sessions for the coached leaders.
In conclusion, online coaching is a great tool for sales teams looking to boost performance and achieve greater success than their counterparts. Join the revolution today!
How Online Courses Help Sales Managers Improve Personal Effectiveness
Online courses have the potential to revolutionize your Career development, particularly for sales managers. As one study found, teams with sales managers who have taken online courses collectively earn an additional $10 million in total bookings per team, compared to those without such courses. But how does this happen?
Improved Personal Effectiveness
The key lies in improved personal effectiveness. Those who have completed online courses have reported a 24% increase in focus, a 16% increase in strategic planning, and a 22% increase in coaching. These gains directly impact their teams, who thrive through operational and market disruptions.
Improved Ability to Coach Others
It’s not just that sales managers improve their own abilities – they also improve their abilities to coach others. This means they can help their team members improve their own effectiveness as salespeople. As one sales manager put it, “It’s brought a lot of clarity to me in the way that I’m seeing the potential in the team and being more deliberate about not only how I interact with them, but developing them into high engagement, high accountability reps.”
So if you’re looking to improve your career and sharpen your soft skills, an online course might be the perfect solution. Check out BrainApps – Personalized Self-Growth App for a variety of courses to help you achieve your goals.
