Your usual starting point
Notice whether you refine, combine or look for a different route.
Give your next idea a starting point
Creative Approach Test
A blank page, a small challenge or a fresh project needs an idea. Do you start by improving something familiar, combining different references or testing an unexpected alternative?
12questions
4minutes
3creative approaches
free
✓ No sign-up required · instant result
01
Explore how you begin when an idea is needed
An idea can begin with a small improvement, a new connection or a different possibility. See what you tend to choose and make room for another approach.
A useful change of angle
See what your first approach might leave unexplored.
An idea prompt to try
Use a concrete exercise on a message, object, event or project.
02
Three starting points for ideas
The approaches compare your first move, not whether an idea is good. A project can use improvement, connection and exploration at different stages.
Improve what exists
Start with something familiar and change a specific part.
Connect ideas
Combine references, examples or functions from different places.
Explore alternatives
Question a starting assumption and try another possibility.
How your creative approach is calculated
Each choice adds two points to one approach. The percentages show how often you selected it in 12 situations, not a creativity or intelligence score.
- 1We count your choices for each of the three approaches.
- 2The highest total selects your main profile; another positive score can provide a secondary approach.
- 3Tied scores stay tied in the bars. A fixed order selects the heading when needed.
Think of ordinary ideas, not only art
- Think of ideas for everyday tasks as well as creative projects.
- Choose the first action you would actually try.
- If two choices fit, choose your more usual starting point.
FAQ
Questions about creative approaches
This original BrainApps questionnaire compares three starting approaches to generating ideas. Use the profile to choose an idea exercise for a real task.
Does this test measure how creative I am?+
No. It compares the starting approaches you chose in these situations. It does not assess the quality or originality of work you produce.
Do I need to draw, write or make art?+
No. Think of everyday ideas too: arranging an event, explaining something, changing an object or solving a small practical problem.
Can an improvement be a creative idea?+
In this questionnaire, improving an existing option is one of the approaches. The useful question afterwards is what the change adds to your task.
What if two approaches score similarly?+
Try both in sequence. You might improve one part of an existing idea, then connect it with a reference from another area.
Related tests
12 questions
Where will your next idea begin?
Answer 12 situations and pick a prompt for something you want to create.